New Muscat International Airport
The agency handled the full pre-opening creative, production, marketing, PR and events for the exciting New Muscat International Airport; a milestone project in the history of the Sultanate of Oman. Together with a team of over 30 Omani promoters, across 15 locations, we campaigned for the nation to #JoinTheTrials and be the first to experience the new airport, ahead of it's opening in Q1 2018. The campaign saw over 35,000 people sign up to be a trial passenger, with trials hosting between 100-3000 per ORAT. As a once-in-a-lifetime project in Oman, the campaign received national support and international recognition as an airport not to be missed. From 1970 to today, we have seen The Sultanate take to the skies and prosper; from yesterday's legacy to tomorrow's opportunity.